1. Use unique content
A SEO text is always unique and is best if copied by others who know it just is not better. Google has declared war to “duplicate content”, so resist the temptation to use prefabricated product descriptions, press releases or one copy to one. Plagiarism is just bad form and is very well recognized and punished, “unique content” provides the user with added value and will be rewarded by Google.

2. Choose the right keyword density
Too high “keyword density” can have a detrimental effect on the ranking. As a reference point densities between 1 to 3% are often recommended.
SEO should be part of your marketing strategy, just like in traditional marketing competitor and customer analysis is crucial to find the appropriate keyword density for a to specific text.
Keyword research and the use of the right keywords are the key to success.

3. Take advantage of the power of Headlines
Part of the success is to find the right headline. The title and the signature of a text, are your moneymakers in Google search results. The title, a clickable link, the signature, the description below. It makes sense to add a “Call-To-Action” encouraging the user to click. The so-called “CTR” (Click Through Rate) is measured by Google and used to assess relevance of a page.

4. Satisfy clients information needs
The length of a text is another important criterion, that should not be neglected. At least 300 words should do the trick in most markets, but look at your competitors. If a higher ranking page has more than 900 words, it might be an indication that your text also should not fall below this number of words. Google wants users to offer the best information, the more information a text has the more the user is satisfied. Pages that satisfy users search for information get rewarded.

You can increase the own target audience with synonyms, of course. Your customers are individuals who have their own ways to search for things. Do not stubbornly insist that a particular keyword appears in a certain frequency. That’s yesterdays SEO.
Even semantically related topics should include good SEO texts. Each audience will use their search terms in context.

5. Strengthen your content
A good SEO text is optimized not only to a particular topic, it should be at the same time also used to strengthen the internal link popularity. Meaningful links to own subpages should the visitor and the search engine provide the opportunity to discover your content treasures. Again, one should not overdo it, even if the Wikipedia is a prime example of an excellent internal linking, so disturbing to many links in the text as well the flow of reading.

6. Spice up your content for the eye
But all the words and information, do not bring one more if the content was prepared not according to a reader-friendly for the web. A good outline of the text with subheads, meaning portions and images and graphics are often tip the scales. Take the chance to win with pictures, more visitors from Google Image Search. Images SEO is often neglected by many site operators wrongly.

SEO texts must be scannable to our eyes, so you can classify them quickly by relevance. So you offer anchor points in the form of thick printed words in the text on which your readers can orient.
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If you have a business, and you are using a website for the purpose of increasing your market reach, you will most probably be concerned about strategies that will help to increase your visibility. In this case, one of the most critical would be search engine optimization.

The main goal of SEO is to achieve higher rankings in search engine sites, anticipating that yourwebpage would appear on the top of search results. With such, more than just an effective website design, you also need to make sure that you have relevant content.

Keyword optimization is necessary, but one thing that is often missed by many is the importance of fresh content. One of the principles of search engine marketing necessitates that it is never enough to have content on your website. It is vital to make sure that it is fresh.

Why Fresh Content Matters
 Known as the king of search engines, Google tends to favor websites with fresh content. This is why, more often than not, the ones that appear on the top of results are those with most recent contents. This in itself is already sufficient reason to believe that having fresh content is going to be vital for being engaged in a successful SEO strategy. In order to evaluate which ones will appear first on search engine results, a “recency” factor is used, and hence, more recent contents could improve rank. 

More so, if your website has fresh content, this will also be an opportunity for you to use more keywords. As we all know, keyword optimization is one of the most important components of SEO. Therefore, the more keywords there are in your webpage, which can be attained through adding more content frequently, there is a higher likelihood that your ranking will improve. 

It is also an excellent way to be an authority in the eyes of Google, which is tantamount into having higher rankings. This is an effective SEO strategy to make you an authority site, and hence, having the potential of frequent indexing. 

How To Add Fresh Content
One of the most important components of SEO marketing that can prove to be an excellent way to add fresh content is through having a blog. With this section in your website, it is possible to add fresh content at least once or twice a week. Just make sure that the contents are optimized with the right keywords. Aside from blog, a press section in the website can also improve your SEO ranking. Moreso, another thing that can be done is to have social media feeds, which can be an effective way for crawlers to be attracted.