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How to write content for your website


  • Look at competitors
  • Brainstorming
  • Ask your readers
  • Interview someone
  • Hire someone
  • Case Studies
  • Review something
  • Share your success
  • Write about your failures
  • Talk about memories
  • Use interesting themes like:
  • Movies
  • Television
  • Books
  • Cartoons
  • Trends
  • Celebrities
  • DO something else:
  • Take a walk
  • Play golf
  • Watch a play
  • Expand your horizons
  • Tell a personal story
  • Recycle ideas



Logo tutorial


Two or more droplets caught in the act of merging, usually symbolic of convergence or union: The Cingular logo is a wonderful example. The effect can also be used to express a technical or scientific association. Sometimes these shapes are flat, but others have highlights or shadows that give the impression of dimension.




Over the past few years, there has been a return to simplicity in major corporate logos, alá Chermayeff & Geismar, which has never really strayed from this post. There are many more marks based in geometries, mixed with the simple twist of visual phrase. Possible reasons abound: Is this an homage to the 1970s and the days of classic logo? A greater reliance on the computer’s natural geometric tendencies? Or is it possible that there are fewer and fewer designers out there with the hand skills necessary to craft more illustrative marks?



In the ongoing “Blast from the Past” tour, in which we trace a complete circle about every 30 years, companies that cater to the youth market as well as more boutique organizations have embraced the pop culture language of the late 1960s and early 1970s. Period letterforms, in particular, have enjoyed a resurgence in popularity, possibly the result of ready availability from companies such as House Industries and from less common sources such as rave flyers.



Natural Spirals

Imagine a few drops of dark paint dropped into a gallon of white paint, and you stirred them just slightly. Or picture the circle of light created by a child as he draws circle after circle against the evening sky. These are the less-contrived vortex or spiral shapes found in nature, not in a computer program. There is a mix of chaos and hard geometry in these marks that suggests order and freedom at the same time.



Animals continue to be used to help companies quickly develop equity in their identities by reflecting the particular positive attributes of an animal back onto the company. Although this is a tactic used more by small- to mid-sized companies, there are a few Fortune 500 companies that rely on it, too, such as Pacific Life’s whale or John Deere’s deer, recently rehoofed by Landor. Although illustration styles vary widely, all of these logos rely on implied symbology.



How can you take an unassuming geometric solution and make it remarkable? Cant it or wrap it onto a sphere, a task easily accomplished with a click of the mouse?not only by you, but by many other designers as well. Thanks to FreeHand and Illustrator, even very two-dimensional logo solutions can live in a faux 3-D world.



In an effort to make a company’s identity more friendly and approachable, many a wordmark has been turned into a face or a little person. Letterforms and their many shapes are turned into eyes, noses, ears and mouths and applied to a mark, alá Mr. Potato Head. Although these have been with us to some degree for generations, designers continue to find new and fresh iterations of the theme.



Be they hard or gentle, shadows continue to give logos a sense of place. Sometimes shadows are used beneath a mark to give it a greater iconic presence: A logo that defies gravity must have supernatural powers of some sort. Other logos have used the shadow because, really, they had no baseline and the shadow tethers them to reality. Illustrator Guy Billout’s work has provided another, more skewed influence: His delightful way of twisting the natural phenomenon of the shadow into performing contrary feats has inspired a number of designers to misshape shadows or set them off on strange trajectories.



Let’s face it: The old rule that dictated that any good logo had to (A) be reproducible in only one color, and (B) that color had to be solid, not screened, is gone. Sure, there are still challenges to be faced in playing fast and loose with these rules when a job must actually go on press, but the internet is much more forgiving. There are many logos today, like the MSN butterfly, that have transparent qualities that reveal themselves through multiple layers. These can be very compelling, especially since they are still novel enough to stand out from the already crowded world of flat one-, two- and three-color logos..



This is a literal and metaphorical trend. The roots for this can be traced back further, but Landor’s greening of BP was a seminal effort. Although Raymond Loewy was using green and yellow in the historic BP logo, Landor gave it an environmental sense of place with the use of the flower/sun. Cargill, ADM, and Monsanto ? all companies that might be likely to take an environmental hit?are all going green. It’s a trend that is a breath of fresh air in an industry awash with red, white and blue. Public utilities have also picked up on this trend. But if it is overplayed, corporate green will soon become a tired joke to the public.



At one time, those punctuation marks at the top of the keyboard were reserved for expressing profanity. Today, they are all smileys. There is an entire shorthand language out there, created by youthful internet users, that is increasingly understood by the public at large.

The dotcoms almost played out this trend all by themselves: Every logo had an “@” in it. But as long as there are punctuation variations to explore, these marks will probably continue to be pounded out, even for logos that aren’t for copywriters.



These are usually innocent little marks that are often simple silhouettes of innocuous objects. Inside the object, a name will be reversed out in a very legible font. These marks are often associated with hipper entities: The picture says what they do and the word says who they are. There’s not much room for affectations ? just a quick, painless dose of honesty.



Photo Icons

These can be extremely well-done or extremely over-done. A simple photo from a CD stuffed with royalty free images is isolated on a white background, and the name of the company is run beneath it. The approach is decidedly more elegant when the visual is supported with a twist of phrase, or when the phrase is supplied with a somehow unexpected visual.

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The 48 Women Project

Webdesign Phoenix was hired by the 48 Arizona Women organization to perform all website design, print design, and branding services for this Centennial Event. 2012 marks 100 years since Arizona became the 48th state, thus 48 of the most intriguing women who represent the richness of Arizona’s history were selected. Honorees include Janet Napolitano, Sandra Day O’Connor, Cindy McCain, Lonnie Ali, Barbara Barrett, Gabrielle Giffords, and Gerda Weissman Klein.

The event included a cocktail and wine reception at Capital Grille in Phoenix, then the main event with over 300 attendees at The Phoenician Resort in Scottsdale the following day. Event Chair, Connie Robinson, was quoted following the event about Webdesign Phoenix, “We couldn’t have pulled this off without you. There’s no doubt in my mind that this event would not have been as great as it was without your expertise and accommodation. Thank you so much!”

Webdesign Phoenix was responsible for designing everything 48 Women including the logo itself, all branded materials, the website, invitations, letterhead, business cards, flyers, the event program, honoree photos, honoree slide show, commemorative book, collector’s coin, a branded chocolate bar, gift bags, ice sculpture, and all other collateral materials. The versatile logo was a stroke of genius by Martina Bourque as it was implemented in every piece of material made for this event.

Take a look at the items that were produced for this event and we know you’ll agree.


Checklist for Website Redesign

  • Do you have a website and would like to give it a new fresh look?
  • Does your menu structure look old fashioned?
  • Do you have a flash website that does not get found in Google?
  • Do you not want to pay for a graphic designer to update your website anymore?
  • Browser Compatibility
  • Minimize the use of images
  • Use of white space
  • Check for broken links
  • Clear Navigation
  • Fast loading web site designs

Look and Feel
Does your website match your corporate identity?
What are your company colors? Do you use mostly light or dark colors?
Light colors are more modern and good for backgrounds.
The more white space you use the fresher the site looks.

What is the purpose of your website?
What are people looking for when they find your website?
What would you like them to do? Which message do you want to give your visitors.
Make sure all your content is up to date.
Ask to interact. There should be an easy way to contact you. A mail form is an easy way to make the interaction visible.

Is your website interesting? Is in memorable? Is there a reason to bookmark it or to link to you? What information is the most valuable to your clients. It is easy to design a website with good photos. Make sure you find photos that catch the eye.

Is it easy for you to update your content? Have you been thinking of using a content management system? How often do you update your content? Would you add pages if there was an easier way to do it?
Is your content SEO optimized?
Is it interesting?

Do you have testimonials? Do you have errors in your site?

Search engines
Do you have a site that never gets found? Search Engine Optimization will help you get your page up higher in Google.

Menu Structure
Is your menu easy to navigate? Are your menu buttons pictures or text links? The text on images can not be recognized by Google.
You can check if your menu buttons are text or images if you try to copy and paste a menu button. If you can highlight the text, it is a text link.

Text Colors
Use readable and professional looking fonts. The contrast of the text to the background should be very high. If your background is white black, gray, dark green and dark blue are good colors for text.Make sure you don’t use more than 3 different text colors. Stay consistent throughout the site. Using CSS styles helps to control the look and feel of the website.

Font Sizes
Don’t use more than 3 different font sizes in your body text. Best is just one size and to highlight something use bold or italic in the same color.

  • healthy smiles

old design


In this TYPO3 tutorial you can learn how to change your website in a few easy steps. 

You can edit text and images, or add links. Its easier than word!
Please watch the video and leave us a comment.

User-friendly websites meet ..

… the highest customer service and quality standards in the web design services industry.

Our designers working at Web Design Phoenix developed websites for a variety of businesses over the last 15 years. We assist our clients in defining exactly what benefits they want achieve from their new website and help reach goals cost effectively.

In our first meeting the client will fill out a website design questionnaire which enables him to carefully consider how to best maximize business results. The knowledge and experience we have gained through helping other clients over the past decade will guide Research, Analysis and Strategy.

Our web designers start the process through a competitive analysis and will create a web solution that is not only visually appealing, but at the same time the technical development is driven by results in order to ensure the maximum return on the investment for your company.

Programming – Our web development team uses TYPO3 one of the most advanced website development applications and uses technology to ensure that your website is developed in accordance to the W3C web standards.

Website statistics: With Google Analytics we give you a tool to analyze the visitor patterns on your website and provide you reports which contain unique site visitors, page views, hits, duration of visit, the referral domains and countries, search engines, keywords used, conversions, bounce rates and a lot more.

Contact our team of designers today at 480.447.0140

SEO Services

Web Design Phoenix, offers search engine optimization and Online Marketing services for existing and new web sites to businesses nationwide. Our refined SEO strategies place our clients as high as possible in Google and other search engines. 

Internet Marketing can provide  benefits for any business web site. Whether you sell a product or service, your company is in retail or wholesale, travel or manufacturing, increasing the online visibility of your web site will help you reach and convert more customers, more quickly, and cost-effectively than any other medium.

With over 20 years of internet marketing and search engine optimization experience, our knowledge and advanced SEO expertise have helped clients large and small to achieve targeted, optimal rankings on a variety of commonly used search engines.

We can create effective Search Engine Optimization campaigns for your business website that will enable you to get top rankings in Google and other leading search engines. We aim to have your website ranked higher than your competitors by targeting well researched keywords and search phrases for your industry and target audience. An internet marketing campaign using SEO techniques can achieve the following:

– high return on investment
– a residual revenue stream of business
– bring quality traffic and sales leads
– establish your company as a market leader

We offer a range of Internet Marketing solutions, which will enable your online business to become a leader in your industry. We offer excellence in search engine optimization strategy for clients across the globe. We offer a complete website marketing solution.

Call us to receive a Free Search Engine Optimization (SEO) Audit Report.