What is TYPO3?

I am sure you have seen a lot great things that WordPress can do. But there are limits to the core programming and you might be searching for a system that can be customized more, has more multi user settings, can handle larger websites. We have done some research for you. Here is some technical data about: What is TYPO3?

TYPO3 is a free development framework for Web sites, which was originally developed by Kasper. TYPO3 is based on the PHP scripting language. As a MySQL database, but can also be used as PostgreSQL or Oracle. The system is powered by two teams, one for each version 4 and one for version 5, developed.

Many functions can be integrated with the extensions of its own programming without writing code. Currently over 4000 extensions are for the most part from other providers, and are available for free. Available include news, shop systems or discussion forums. The system for different languages and is used by a user and developer community care in the world. TYPO3 belongs together with Drupal and Joomla! of the most popular content management systems in the field of free software.

It is estimated that more than 300,000 copies worldwide TYPO3 is used. TYPO3 puts high demands on the performance and configuration capability of the server used. The training period for a website developer is several weeks to months, for an author or editor, usually a few hours. A developer who wants to set up a TYPO3 India website has become intensely involved in the rule with the configuration language, TypoScript.

Unlike commercial software, there is no support for TYPO3 by the manufacturer or developer, but by the user community (issue tracker, forums, News-/Mailing system) and a large number of web agencies. Some companies in India also specialize in creating websites in TYPO3, or hosting services will offer pre-loaded with TYPO3.0

TYPO3 is installed on a Web server and accessed with a Web browser. Apart from a browser is required to use any additional software. The use of TYPO3 is divided into three major areas: the creation of website designs, the configuration of TYPO3 and TypoScript by entering the site where the content can be done via drag and drop.

TYPO3 contains a so-called back end, which serves to maintain the website and a front end that serves as the home itself.

In TYPO3 “backend” maintained the website. Where content is created and edited. A text editor in which content, such as in a word processor (can be formatted eg Word), it just allows users without HTML knowledge to do editorial work. Alternatively, the process can also be directly displayed on the website (be the “front end”). This option provides a faster entry into the system.
Design and programming with TYPO3 can be made through the following elements:

* Page tree: Changes in the structure and properties of the pages of a site

* TYPO3 constants: Universally valid parameters

* HTML template: HTML frame with known markers (for example, “# # # MARKER ###”) and subpart (eg “”), the end of TYPO3 by various contents (site navigation, text, graphics, etc.) are replaced.

* TypoScript template (see “template” – “setup”): This describes the internal configuration language is how to output TYPO3 content.

* The output of pages without HTML templates – with pure TypoScript code – possible.

* Extensions: creation of additional modules

* PHP: The TYPO3 functions are written in PHP and can be realized by users who want additional special features, be amended or supplemented.

It should be emphasized that XCLASS functionality which allows developers to, each class has its own functions to override. There are, however, preferred hooks.

What is TYPO3

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Compare TYPO3 WordPress, Joomla! Drupal

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Companies that use TYPO3

Typo3 is the most used Content Management System in the World

TYPO3 is a powerful yet user friendly and intuitive tool, allowing content creators to produce and maintain webpages and sophisticated functions with a few clicks. TYPO3 is released under an Open Source License which means that you will not have to pay any software licenses for the program, not now and not in the future.

With an estimate of more than 290,000 installations wordwide and over 3,000 extensions for almost every need of web applications TYPO3 is currently the most-used OpenSource Content Management System, used for enterprise purposes on the web, and within intranets or extranets. It offers full flexibility and extendibility while featuring a diverse set of ready-made interfaces, functions and modules. TYPO3 is used in more than 45 languages and a developer community of just over 60,000 people in 80 developed countries.

  • flexible content elements with Rich Text Editing
  • huge functionality by community extensions, f.e. blogs, calenders, document management, forums, news, photo galleries, wikis and many more,
  • multi-site, multi-domain, multi-language management
  • enhanced user rights management
  • easy & flexible templating possibilities
  • advanced caching algorithms for performance optimization
  • content staging and versioning
  • speaking URLs management
  • broad variety of image functions
  • non-profit organization and huge community behind the product

/Source webmaisternia/

SEO Checklist

Keywords

1

Keywords in <title> tag

This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.

+3

2

Keywords in URL

Keywords in URLs help a lot – http://www.webdesign-phoenix.com/websitecompany-az/ website company az is the keyword phrase you attempt to rank well for. But if you don’t have the keywords in other parts of the document, don’t rely on having them in the URL.

+3

3

Keyword density in document text

Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

+3

4

Keywords in anchor text

Also very important, especially forthe anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.

+3

5

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

+3

6

Keywords in the beginning of a document

Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph ? for instance if you use tables, the first paragraph of text might be in the second half of the table.

+2

7

Keywords in <alt> tags

Spiders don’t read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

+2

8

Keywords in metatags

Less and less important, especially for Google. Yahoo! and MSN still rely on them, so if you are optimizing for Yahoo! or MSN, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.

+1

9

Keyword proximity

Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. ?dog food?), with no other words between them. For instance, if you have ?dog? in the first paragraph and ?food? in the third paragraph, this also counts but not as much as having the phrase ?dog food? without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.

+1

10

Keyword phrases

In addition to keywords, you can optimize for keyword phrases that consist of several words ? e.g. ?SEO services?. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (?SEO? and ?services?) than for one phrase that might occasionally get an exact match.

+1

11

Secondary keywords

Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, ?real estate new jersey? might have thousand times less hits than ?real estate? only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.

+1

12

Keyword stemming

For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have ?dog? on your page, you will get hits for ?dogs? and ?doggy? as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.

+1

13

Synonyms

Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.

+1

14

Keyword Mistypes

Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you’d better don’t do it, or do it only in the metatags.

0

15

Keyword dilution

When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.

-2

16

Keyword stuffing

Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.

-3

Links – internal, inbound, outbound

17

Anchor text of inbound links

As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don’t, it is still OK.

+3

18

Origin of inbound links

Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.

+3

19

Links from similar sites

Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.

+3

20

Links from .edu and .gov sites

These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.

+3

21

Number of backlinks

Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.

+3

22

Anchor text of internal links

This also matters, though not as much as the anchor text of inbound links.

+2

23

Around-the-anchor text

The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link ? i.e. if the link is artificial or it naturally flows in the text.

+2

24

Age of inbound links

The older, the better. Getting many new links in a short time suggests buying them.

+2

25

Links from directories

Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links.

+2

26

Number of outgoing links on the page that links to you

The fewer, the better for you because this way your link looks more important.

+1

27

Named anchors

Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= ?#dogs?>Read about dogs</A> and ?#dogs? is the named anchor.

+1

28

IP address of inbound link

Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, MSN and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.

+1

29

Inbound links from link farms and other suspicious sites

This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don’t get penalized when such sites link to you because this is not your fault but in any case you’d better stay away from link farms and similar suspicious sites.

0

30

Many outgoing links

Google does not like pages that consists mainly of links, so you’d better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.

-1

31

Excessive linking, link spamming

It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.

-1

32

Outbound links to link farms and other suspicious sites

Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.

-3

33

Cross-linking

Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.

-3

34

Single pixel links

when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.

-3

Metatags

35

<Description> metatag

Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on MSN and Yahoo!, the <Description> metatag has one more advantage ? it sometimes pops in the description of your site in search results.

+1

36

<Keywords> metatag

The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from MSN and Yahoo! Keep the metatag reasonably long ? 10 to 20 keywords at most. Don’t stuff the <Keywords> tag with keywords that you don’t have on the page, this is bad for your rankings.

+1

37

<Language> metatag

If your site is language-specific, don’t leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.

+1

38

<Refresh> metatag

The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.

-1

Content

39

Unique content

Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.

+3

40

Frequency of content change

Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.

+3

41

Keywords font size

When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.

+2

42

Keywords formatting

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.

+2

43

Age of document

Recent documents (or at least regularly updated ones) are favored.

+2

44

File size

Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones.

+1

45

Content separation

From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.

-2

46

Poor coding and design

Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.

-2

47

Illegal Content

Using other people’s copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.

-3

48

Invisible text

This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don’t be surprised by the penalty.

-3

49

Cloaking

Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.

-3

50

Doorway pages

Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.

-3

51

Duplicate content

When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned ? i.e. article directories or mirror sites do exist and prosper.

-3

Visual Extras and SEO

52

JavaScript

If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can’t follow it, this will definitely hurt your ratings.

0

53

Images in text

Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don’t stuff it with keywords or irrelevant information.

0

54

Podcasts and videos

Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can’t read them, so if you don’t have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.

0

55

Images instead of text links

Using images instead of text links is bad, especially when you don’t fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.

-1

56

Frames

Frames are very, very bad for SEO. Avoid using them unless really necessary.

-2

57

Flash

Spiders don’t index the content of Flash movies, so if you use Flash on your site, don’t forget to give it an alternative textual description.

-2

58

A Flash home page

Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.

-3

Domains, URLs, Web Mastery

59

A very important factor, especially for Yahoo! and MSN.

+3

60

Site Accessibility

Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can’t be indexed.

+3

61

Sitemap

It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.

+2

62

Site size

Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don’t split your size in pieces only because it is getting larger and larger.

+2

63

Site age

Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.

+2

64

Site theme

It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.

+2

65

File Location on Site

File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.

+1

66

Domains versus subdomains, separate domains

Having a separate domain is better ? i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.

+1

67

Top-level domains (TLDs)

Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD ? .com ? is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.

+1

68

Hyphens in URLs

Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.

+1

69

URL length

Generally doesn’t matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).

0

70

IP address

Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.

0

71

Adsense will boost your ranking

Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.

0

72

Adwords will boost your ranking

Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.

0

73

Hosting downtime

Hosting downtime s directly related to accessibility because if a site is frequently down, it can’t be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.

-1

74

Dynamic URLs

Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you’d better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.

-1

75

Session IDs

This is even worse than dynamic URLs. Don’t use session IDs for information that you’d like to be indexed by spiders.

-2

76

Bans in robots.txt

If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a ?noindex? site.

-2

77

Redirects (301 and 302)

When not applied properly, redirects can hurt a lot ? the target page might not open, or worse ? a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.

-3

Thanks to: www.webconfs.com

SEO Search Engine Optimization

SEO Guidelines

The following guidelines will help Search Engines find, index, and rank your site.

Some tricks that used to work, to get a high page rank can now cause a page to be removed entirely from the search engines index. Typo3 helps you follow most rules but some basic ones still have to be followed.

  • Let other relevant sites link to your page.
  • Have a Sitemap.
  • Make sure your site is posted in directories and other industry-specific expert sites.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Include words users would type to find your pages on you website
  • Try to use text instead of images. Search engines don’t recognize text contained in images.
  • Use Title and Alt Tags. TITLE tags and ALT attributes are descriptive and accurate and easy to edit in Typo3.
  • Avoid broken links. Typo3 automatically checks broken links and corrects HTML.
  • Keep the links per page to a reasonable number (fewer than 50).
  • Only use JavaScript, cookies, frames, DHTML, or Flash if you really have to. Search engine spiders may have trouble crawling your site if you use too much of the above.
  • Typo3 makes sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
  • Make pages for users, not for search engines.
  • Avoid tricks intended to improve search engine rankings.
  • Don’t participate in link schemes designed to increase your site’s ranking
  • Don’t use unauthorized computer programs to submit pages
  • Don’t create multiple pages, sub domains, or domains with substantially duplicate content.
  • Validity is one of the quality criteria for a Web page.
  • You can check your page for free at w3.org

How to learn TYPO3

Kasper Skårhøj and Martina Bourque at the TYPO3 Convention in Dallas

What is TYPO3?

A free, feature rich, Content Management Framework built with PHP and running under many Unixes and Windows. The complete feature list is available at typo3.com.

Is learning how to program in TYPO3 for me ?
If you were impressed by the feature list you’re probably asking yourself if this product is for you? Be aware that all the flexibility and richness come with a price: complexity. If you’re not ready to spend a year learning the system and are in a hurry to satisfy a customer, you should probably look into getting somebody to help you or look for a different web solution.

TYPO3 is an enormous and capable system and it cannot be fully learned in a week! TYPO3 will always have a long learning curve for developers. Once mastered, the system will let you develop the most complex website and the authors using it will love you for the choice of TYPO3. However as a user, TYPO3 is very easy to learn it usually only takes half an hour to understand how to change text and pictures and add and delete pages.

May 21, 2014

by Martina Bourque