Alexa Rank Is Retired: Website Metrics to Use Instead

Alexa Rank was a website-popularity metric from Alexa Internet. It is a retired service, and the earlier instructions on this page to install a toolbar or widget to improve a rank should not be used.

For current decisions, use measurements that answer a specific business question. A single global popularity number cannot tell you whether a local service page is attracting customers who are a good fit.

For Google visibility, use Search Console

Review which pages and queries receive impressions and clicks. Filter by country, device, and date when those distinctions matter. Look at the intended landing page rather than relying on a sitewide average.

Average position is a reporting metric across impressions. It is not a fixed rank that every searcher sees. Use trends in relevant queries and clicks alongside the outcomes that matter to the business.

For website behavior, use analytics

Review useful landing pages and the actions visitors complete. Confirm that a recorded inquiry or purchase represents a successful action. A click on a submit button is not necessarily a delivered form, and a test order should not be mistaken for a customer sale.

Analytics can be affected by consent choices, blockers, configuration, and the way a tool defines a visit. Use the data within those limits and compare like-for-like periods.

For business results, keep an outcome record

Connect website inquiries with qualified leads, proposals, sales, or other relevant outcomes when you can do so appropriately. A simple record of the inquiry source and result can be more actionable than a popularity score.

Use third-party estimates carefully

Traffic estimates and authority scores can help generate research questions, but they are not access to a competitor’s private analytics or a search engine’s internal scoring. Record the tool and date, and avoid presenting estimates as measured facts.

Choose one baseline question, such as whether a service page produces useful inquiries, and build the report around it. See our keyword research guide for interpreting search-demand estimates.

Sources and review date

• Search Console performance report
• Google: Analytics and Search Console
• Google: evaluating third-party SEO tools

Reviewed and updated November 4, 2026 by Webdesign Phoenix.