Panda, Penguin, Hummingbird, Pigeon
Thereâ€™sÂ no denying that getting penalizedÂ by Google can seem like the end ofÂ the world but the reality is that you need toÂ focus onÂ repairing the damage rather thanÂ being afraid.Â So, no matter what Google Update has affectedÂ you, just readÂ onward and see how you can deal withÂ penalties.
Google Panda issuesÂ can be triggered byÂ duplicateÂ content, thin content, plagiarism,Â a poor user experience,Â keywordÂ stuffing and other similar problems. Not only that, but it can also causeÂ you to drop in search results or evenÂ gettingÂ removed from them. What you need to do here is to:
â€¢Â CheckÂ your site for duplicate content and replace the duplicateÂ with original content
â€¢Â Check for plagiarism and,Â again, replace that withÂ your own content
â€¢Â See if thereâ€™s thin content on your site
â€¢Â Start creating an audit forÂ keywordÂ stuffing
â€¢Â Fix all the issues you findÂ as the penalty can go away since your site will get revisited
PenguinÂ is usually focusedÂ onÂ removing orÂ downrankingÂ the sites thatÂ have an unnatural link profile. If you haveÂ paidÂ links,Â links that areÂ coming from sites thatÂ are createdÂ only for SEO, from poor quality sites, overly optimized anchorÂ text and so on,Â then youÂ might be in dangerÂ of gettingÂ downrankedÂ by Penguin.
You can do the following to see if youÂ were hit:
â€¢Â See if there are any penalty risks, toolsÂ like SEOÂ SpyGlassÂ are a great choice here
â€¢Â Try toÂ remove all theÂ harmful links
HummingbirdÂ is an algorithmÂ focused onÂ content quality, andÂ thatâ€™sÂ why you need to avoid a poor user experience,Â keyword stuffing and exact match keywordÂ targetings.
How to adapt to Hummingbird:
â€¢Â MakeÂ your keyword research better by expanding it, try to find new keywords
â€¢Â Understand and discover the audienceÂ language and focus on addressing it
â€¢Â FocusÂ on concepts rather than exact matching.
Itâ€™s an older algorithmÂ that focuses onÂ local search and itâ€™s triggered byÂ pages that are poorly optimized, which donâ€™tÂ have good backlinks, NAP inconsistency orÂ which donâ€™t have a citation for the local directories.
What you should do?
â€¢Â Perform properÂ local optimization
â€¢Â Create a Google My Business Page
â€¢Â Check and ensure that theÂ NAP consistency is thereÂ on your content
â€¢Â TryÂ to get featuredÂ in local directories
Mobile friendly update
Your site needs to have aÂ viewport configuration,Â a great mobile friendliness andÂ even support plugins.Â You need to focusÂ on:
â€¢Â Making your sites mobile friendly and responsive
â€¢Â Take aÂ test to see if yourÂ site is mobile friendly andÂ adapt it properly
RankBrainÂ is a system thatÂ was createdÂ to rankÂ algorithm changes and it helps offer higher quality results based on stuffÂ likeÂ machine learning and relevance.Â IssuesÂ can be causedÂ by aÂ low quality user experience and the lack ofÂ relevanceÂ features that are query-specific.
How to deal withÂ RankBrainÂ changes:
â€¢Â Try to create a better user experience
â€¢Â Understand your competition by researching them
As you can see, eachÂ Google Algorithm focuses on specific thingsÂ so it all comes down to you to address the issues andÂ either repair orÂ prepare yourself properly.Â Try to focus on followingÂ our ideas and instructions,Â thenÂ the results willÂ definitely pay off.