E-Commerce Contract Negotiation

Modern day e-commerce is highly competitive. Strategic insights, programming, design, and ongoing management sounds costly and time consuming. It doesn’t need to be.

Take your time and communicate
First, wade into the waters slowly. Consider that Amazon wasn’t built in a day. Look to resolve core requirements first, with the mindset that added functionality, integrations with current systems, and complete automation should be added later on. Chat with multiple e-commerce website developers. Consultations are free. Gather information on their approaches and suggested solutions. Share information on your requirements and you’ll collect ideas.

Get multiple offers for different solutions
When it comes time to select a developer, get multiple offers. You can play them against each other, compare pricing and recommended strategies, learn about prior work, and properly vet each candidate company.

Design motivations & accountability
Many companies will simply charge by the hour or quote a flat project rate. These fee structures provide incentive for reduced work, minimal time investment, and slow delivery times. While it’s fair for both sides to have skin in the game, you might suggest some sort of contingency component based on established, measurable metrics most important to you: perhaps gross sales, website traffic counts, etc.Increased contingency component might mean reduced or eliminating out of pocket development costs for you. When cash flow is tight, this can be an effective approach with minimal downside risk for you.

Contingency as a litmus test
Even if you don’t end up going this route, a good website developer will agree to discussing a contingency relationship (under fair terms), while a lesser company may not. Assessing the developer’s level of confidence and asking them to put their money where their mouth is could give you some insight into their competency.

There should be sufficient upside potential for each of you, but also downside protection in the case of failed or ineffective solutions. It’s fair to work toward shifting some portion of the risk across the table to the developer.

Discussion is key to finding mutually benefit
The end goal is fairness and mutual benefit. The only way to learn about what is important to each side is to talk things over. An experienced website developer will spend time discussing these arrangements and seek to craft fair fee structures with aligned incentives, somewhat shared risk, and upside potential.

WordPress or TYPO3?

We have been using both systems for over 7 years and there are pros and cons for both.

It really depends on what you need the website to do. I think that larger websites that are managed by several different users, like University Websites or websites with more than one editor should be programmed in TYPO3.

Smaller websites with one editor and a few pages that don’t need to be designed under corporate design guidelines can be less expensive if WordPress is used

For a test we did webdesign-orlando.com with TYPO3 and Webdesign-phoenix.com with WordPress after switching Web Design Phoenix to wordpress it lost 2 positions in its Google ranking but looks much better than before. Maybe we will switch it back at some point, since all the design features we are using in wordpress are available in TYPO3 too and the backend would be much nicer to use.

Pro WordPress
Quickly installed
There are themes with good visual editor available that have many built in features
Blog features easy to use
Portfolio features easy to use

The menu editing much better is in TYPO3. Its all in one place and intuitively designed
Undo function or viewing of history is really good in TYPO3. You can see when who edited what and undo it for any element or page.
Duplicating elements or pages is a quick copy and paste in TYPO3
You can also copy and paste as alias: You can edit one main element on a page and all alias elements of this will be changed on the whole website.
Redirects are simple
You can hide pages or elements with one click, change rights of user groups that can see or edit the pages easily
Don’t need Child themes
Basically everything is possible in TYPO3 it might just be not a standard function.
You can have many websites in one installation, making it easy to update many websites at once and use custom global programming for all of them.
You can also customize the design for certain subpages of one page so that all of the subpages have the same design features. Pages that are dragged under a certain folder automatically all have the same look and feel.
Programming is much cleaner and the source code shorter.

Con WordPress
Automatically switching elements on and of on a specific date not possible
Hiding elements is not possible
SEO optimization not as good as TYPO3
Editing an element you have to save the element you were working on and then update the web page too. (one extra unnessesary step)
It is confusing that the design settings are in several different places. The theme has settings, the wordpress installation, the plugin.. in TYPO3 its all in one spot.
If you don’t use a Theme with a good visual editor you will have to learn some HTML to get the website looking good.
Is targeted by hackers more than TYPO3

Blogging is not as easy in TYPO3 – but the news extension that works very similar is pretty nicely customizable.
There are almost no themes available.

What is TYPO3?

I am sure you have seen a lot great things that WordPress can do. But there are limits to the core programming and you might be searching for a system that can be customized more, has more multi user settings, can handle larger websites. We have done some research for you. Here is some technical data about: What is TYPO3?

TYPO3 is a free development framework for Web sites, which was originally developed by Kasper. TYPO3 is based on the PHP scripting language. As a MySQL database, but can also be used as PostgreSQL or Oracle. The system is powered by two teams, one for each version 4 and one for version 5, developed.

Many functions can be integrated with the extensions of its own programming without writing code. Currently over 4000 extensions are for the most part from other providers, and are available for free. Available include news, shop systems or discussion forums. The system for different languages and is used by a user and developer community care in the world. TYPO3 belongs together with Drupal and Joomla! of the most popular content management systems in the field of free software.

It is estimated that more than 300,000 copies worldwide TYPO3 is used. TYPO3 puts high demands on the performance and configuration capability of the server used. The training period for a website developer is several weeks to months, for an author or editor, usually a few hours. A developer who wants to set up a TYPO3 India website has become intensely involved in the rule with the configuration language, TypoScript.

Unlike commercial software, there is no support for TYPO3 by the manufacturer or developer, but by the user community (issue tracker, forums, News-/Mailing system) and a large number of web agencies. Some companies in India also specialize in creating websites in TYPO3, or hosting services will offer pre-loaded with TYPO3.0

TYPO3 is installed on a Web server and accessed with a Web browser. Apart from a browser is required to use any additional software. The use of TYPO3 is divided into three major areas: the creation of website designs, the configuration of TYPO3 and TypoScript by entering the site where the content can be done via drag and drop.

TYPO3 contains a so-called back end, which serves to maintain the website and a front end that serves as the home itself.

In TYPO3 “backend” maintained the website. Where content is created and edited. A text editor in which content, such as in a word processor (can be formatted eg Word), it just allows users without HTML knowledge to do editorial work. Alternatively, the process can also be directly displayed on the website (be the “front end”). This option provides a faster entry into the system.
Design and programming with TYPO3 can be made through the following elements:

* Page tree: Changes in the structure and properties of the pages of a site

* TYPO3 constants: Universally valid parameters

* HTML template: HTML frame with known markers (for example, “# # # MARKER ###”) and subpart (eg “”), the end of TYPO3 by various contents (site navigation, text, graphics, etc.) are replaced.

* TypoScript template (see “template” – “setup”): This describes the internal configuration language is how to output TYPO3 content.

* The output of pages without HTML templates – with pure TypoScript code – possible.

* Extensions: creation of additional modules

* PHP: The TYPO3 functions are written in PHP and can be realized by users who want additional special features, be amended or supplemented.

It should be emphasized that XCLASS functionality which allows developers to, each class has its own functions to override. There are, however, preferred hooks.

What is TYPO3

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Compare TYPO3 WordPress, Joomla! Drupal


Companies that use TYPO3

Typo3 is the most used Content Management System in the World

TYPO3 is a powerful yet user friendly and intuitive tool, allowing content creators to produce and maintain webpages and sophisticated functions with a few clicks. TYPO3 is released under an Open Source License which means that you will not have to pay any software licenses for the program, not now and not in the future.

With an estimate of more than 290,000 installations wordwide and over 3,000 extensions for almost every need of web applications TYPO3 is currently the most-used OpenSource Content Management System, used for enterprise purposes on the web, and within intranets or extranets. It offers full flexibility and extendibility while featuring a diverse set of ready-made interfaces, functions and modules. TYPO3 is used in more than 45 languages and a developer community of just over 60,000 people in 80 developed countries.

  • flexible content elements with Rich Text Editing
  • huge functionality by community extensions, f.e. blogs, calenders, document management, forums, news, photo galleries, wikis and many more,
  • multi-site, multi-domain, multi-language management
  • enhanced user rights management
  • easy & flexible templating possibilities
  • advanced caching algorithms for performance optimization
  • content staging and versioning
  • speaking URLs management
  • broad variety of image functions
  • non-profit organization and huge community behind the product

/Source webmaisternia/

How to learn TYPO3

Kasper Skårhøj and Martina Bourque at the TYPO3 Convention in Dallas

What is TYPO3?

A free, feature rich, Content Management Framework built with PHP and running under many Unixes and Windows. The complete feature list is available at typo3.com.

Is learning how to program in TYPO3 for me ?
If you were impressed by the feature list you’re probably asking yourself if this product is for you? Be aware that all the flexibility and richness come with a price: complexity. If you’re not ready to spend a year learning the system and are in a hurry to satisfy a customer, you should probably look into getting somebody to help you or look for a different web solution.

TYPO3 is an enormous and capable system and it cannot be fully learned in a week! TYPO3 will always have a long learning curve for developers. Once mastered, the system will let you develop the most complex website and the authors using it will love you for the choice of TYPO3. However as a user, TYPO3 is very easy to learn it usually only takes half an hour to understand how to change text and pictures and add and delete pages.

May 21, 2014

by Martina Bourque

Checklist for Website Redesign

  • Do you have a website and would like to give it a new fresh look?
  • Does your menu structure look old fashioned?
  • Do you have a flash website that does not get found in Google?
  • Do you not want to pay for a graphic designer to update your website anymore?
  • Browser Compatibility
  • Minimize the use of images
  • Use of white space
  • Check for broken links
  • Clear Navigation
  • Fast loading web site designs

Look and Feel
Does your website match your corporate identity?
What are your company colors? Do you use mostly light or dark colors?
Light colors are more modern and good for backgrounds.
The more white space you use the fresher the site looks.

What is the purpose of your website?
What are people looking for when they find your website?
What would you like them to do? Which message do you want to give your visitors.
Make sure all your content is up to date.
Ask to interact. There should be an easy way to contact you. A mail form is an easy way to make the interaction visible.

Is your website interesting? Is in memorable? Is there a reason to bookmark it or to link to you? What information is the most valuable to your clients. It is easy to design a website with good photos. Make sure you find photos that catch the eye.

Is it easy for you to update your content? Have you been thinking of using a content management system? How often do you update your content? Would you add pages if there was an easier way to do it?
Is your content SEO optimized?
Is it interesting?

Do you have testimonials? Do you have errors in your site?

Search engines
Do you have a site that never gets found? Search Engine Optimization will help you get your page up higher in Google.

Menu Structure
Is your menu easy to navigate? Are your menu buttons pictures or text links? The text on images can not be recognized by Google.
You can check if your menu buttons are text or images if you try to copy and paste a menu button. If you can highlight the text, it is a text link.

Text Colors
Use readable and professional looking fonts. The contrast of the text to the background should be very high. If your background is white black, gray, dark green and dark blue are good colors for text.Make sure you don’t use more than 3 different text colors. Stay consistent throughout the site. Using CSS styles helps to control the look and feel of the website.

Font Sizes
Don’t use more than 3 different font sizes in your body text. Best is just one size and to highlight something use bold or italic in the same color.

  • healthy smiles

old design


In this TYPO3 tutorial you can learn how to change your website in a few easy steps. 

You can edit text and images, or add links. Its easier than word!
Please watch the video and leave us a comment.

User-friendly websites meet ..

… the highest customer service and quality standards in the web design services industry.

Our designers working at Web Design Phoenix developed websites for a variety of businesses over the last 15 years. We assist our clients in defining exactly what benefits they want achieve from their new website and help reach goals cost effectively.

In our first meeting the client will fill out a website design questionnaire which enables him to carefully consider how to best maximize business results. The knowledge and experience we have gained through helping other clients over the past decade will guide Research, Analysis and Strategy.

Our web designers start the process through a competitive analysis and will create a web solution that is not only visually appealing, but at the same time the technical development is driven by results in order to ensure the maximum return on the investment for your company.

Programming – Our web development team uses TYPO3 one of the most advanced website development applications and uses technology to ensure that your website is developed in accordance to the W3C web standards.

Website statistics: With Google Analytics we give you a tool to analyze the visitor patterns on your website and provide you reports which contain unique site visitors, page views, hits, duration of visit, the referral domains and countries, search engines, keywords used, conversions, bounce rates and a lot more.

Contact our team of designers today at 480.447.0140