- Recommended products
- Up Selling related products
- Using social proof to attract more and larger purchases
The product information page is the final and most critical stage of product selection for your customers. This is the best opportunity to recommend related products, complementary products, or up sell other items in your shop that they might need. Perhaps they need batteries for a toy, or property sized nuts when they’re purchasing bolts. There is no better time to promote additional wares than at this stage of the buying process.
The trick is that recommended products or accessories need to be relevant. Don’t recommend a women’s handbag on a men’s shoe page.
Up Selling Online
There are many advantages to online selling. One of which is the availability of data. Use website analytics to analyze buyer behaviors, historical purchases, and general interests to automatically suggest the most enticing offers.
Maybe there’s a higher end model or some other solution that your customer should know about before they pull the trigger. Everyone likes to know their options…even if they are more expensive or profitable for you.
Sometimes these mechanisms are best handled manuallyÂ or via actual purchase data or product specifications. Your website can also track behavior to showcase filtered options such asÂ “Recently Purchased”, “Most Popular”, “Trending” or “Recently Added” to serveÂ up some social proof or alternative products your buyer may not have known about.
Depending on the nature of your business and the customers you have coming to your website, it’ll take some careful thought and perhaps some consultation with an expertÂ to help increase average sales through recommendations and showcasing complementary products in your store. The use of social proof can be a powerful tool, when the customer learns that everyone else is purchasing product B when the buy product A.